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004 Intro.DESIGN MUSEUM DB-'SCREENWEAR -DIGITAL EXPLORING FASHION' 2022-PH.GJ.vanROOIJ-Edi
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Screenwear | Design Museum Den Bosch

OCT|2022 - Bringing Fashion Heritage to Life Through Digital Innovation

As part of Screenwear – Exploring Digital Fashion at the Design Museum Den Bosch, The Diigitals created an interactive digital portrait of Shudu to welcome visitors as they entered the exhibition.

Positioned at the entrance to the exhibition, the living portrait introduced audiences to the evolving relationship between fashion, technology, and digital identity. Featuring subtle movement and lifelike realism, the installation demonstrated how digital humans can create engaging new experiences within cultural and museum spaces.

For the project, Shudu wore a digitally recreated version of a historic necklace from the museum's collection. Due to its age and fragility, the original piece would not normally be worn or presented in this way. Using detailed reference photography, scans, and digital twin techniques, The Diigitals reconstructed the necklace in 3D, allowing it to be experienced as part of a living fashion presentation while preserving the integrity of the original artifact.

The project highlighted one of the most exciting opportunities within digital fashion: the ability to extend the life and accessibility of cultural objects beyond their physical limitations. Through digital recreation, historical garments and accessories can be viewed, studied, and experienced in entirely new ways, creating opportunities for storytelling that would otherwise be impossible.

The installation formed part of a wider exhibition exploring the rise of digital fashion and its growing influence on contemporary culture. Bringing together pioneering designers, virtual models, digital couture, gaming, and emerging technologies, Screenwear examined how our physical and digital identities are becoming increasingly interconnected.

By combining digital heritage preservation, virtual fashion, and lifelike digital humans, the project demonstrated how technology can be used not only to imagine the future of fashion, but also to celebrate and safeguard its past.

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The Diigitals Ltd

AI Character & Digital Fashion Studio
Established 2017

Suite 3, St. Albans Chambers
16a St. Alban Street
Weymouth
DT4 8PY
United Kingdom

Contact

Studio Enquiries
Cameron@thediigitals.com

Partnerships & Production
Tom@thediigitals.com

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