OUR NEW DIGITAL AMBASSADOR PRESENTED BY MAGNUM
"SUPPORTING WOMEN IN OUR COCOA FARMING COMMUNITIES ALL YEAR ROUND"
"Women play a vital role in our cocoa farming communities in Côte d'Ivoire, but with the farming season only lasting for six months of the year, we’re committed to providing them with year-round support.
So we’ve launched AWA by Magnum – an initiative that works to empower women in the cocoa farming communities of Côte d'Ivoire both socially and economically. Through funding and training, we’re supporting them to develop additional ways of earning a living from their interests, which will allow them to diversify their incomes
It’s all part of our 2025 Cocoa Strategy. So far, we’ve committed to invest €25M into our wider cocoa impact programmes, with an emphasis on female-focused initiatives – because by investing in women, we’re also investing in their families and communities. But the work doesn’t stop there…
Our goal is to socially and economically empower 5,000 women in cocoa farming communities by 2025. And through our supply chain network we’re working alongside our charitable partners to do just that."
THE REBECCA ZORO EDIT
To kickstart our programme, we’ve teamed up with Ivorian fashion designer, Rebecca Zoro, to launch an exclusive collection of five limited-edition pieces, with 100% of the funds generated from sales going straight into our cocoa farming communities.