Kami, the world's first virtual influencer with Down syndrome, is awarded three Cannes Lions 2023 awards.
The Diigitals and creative agency Forsman & Bodenfors is thrilled to announce that Kami, the world's first virtual influencer with Down syndrome, has made history by winning three prestigious Cannes Lions 2023 awards. The recognition includes one Silver award in the category of Engagement PR/Innovative Use of Influencer, and two Bronze awards in the categories of Design/Digital Creation and Digital Craft/Digital Illustration & Image Design.
Kami was brought to life through a groundbreaking collaboration between The Diigitals, Down Syndrome International (DSi), and the renowned creative agency Forsman & Bodenfors (F&B). The purpose of creating Kami was to celebrate and promote diversity within the Metaverse, showcasing the incredible talents and capabilities of individuals with Down syndrome.
"The Cannes Lions International Festival of Creativity is one of the most esteemed global events that honors excellence in advertising and creative communications", said Cameron James Wilson, Founder of The Diigitals. "Winning three Cannes Lions awards is an extraordinary achievement, and we are incredibly honored and proud to receive this recognition."
"Kami's wins at Cannes Lions is unprecedented”, said Rachel Kennedy, Creative Director, Forsman & Bodenfors. "In one year, she's gone from being a creative idea to a globally recognised virtual influencer that has forever changed the way we perceive people with Down syndrome and young women with a disability. We are beyond proud."
The Silver award in the category of Engagement PR/Innovative Use of Influencer highlights the groundbreaking approach taken in utilizing Kami as an influencer to engage and inspire audiences worldwide. Kami's unique perspective and infectious personality resonates deeply with people, bringing attention to the importance of inclusivity and embracing diversity.
The two Bronze awards, in the categories of Design/Digital Creation and Digital Craft/Digital Illustration & Image Design, recognize the outstanding creative work and attention to detail in bringing Kami to life. Through innovative digital illustration and impeccable design, Kami's presence in the virtual world has captivated audiences and fostered conversations around diversity and acceptance.
As they celebrate these monumental wins The Diigitals remains steadfast in their mission to champion diversity and empower individuals with Down syndrome and other disabilities. Kami's triumph at Cannes Lions 2023 serves as a testament to the power of creativity in transforming perceptions and breaking barriers.
The Diigitals extends their gratitude to the Cannes Lions jury and organizers for recognizing the significance of Kami's journey and her impact on society. This recognition motivates them to continue pushing boundaries creating meaningful connections and fostering a world where diversity is celebrated and embraced.