TRASHYMUSE | Afterform
JULY|2019 - The World's First Virtual Avatar Fashion Show, hosted by TRASHYMUSE
Presented during Paris Fashion Week SS20, this groundbreaking exhibition brought together virtual models, digital fashion designers, and augmented reality creators for what was widely recognised as the world's first virtual avatar fashion show.
Created by creative duo Trashy Muse and exhibited at EP7 in Paris, the project challenged traditional ideas of the runway by replacing physical garments and models with entirely digital counterparts. Instead of a catwalk, audiences experienced a series of large-scale digital installations showcasing virtual characters wearing bespoke digital fashion created by an international network of 3D artists and designers.
Among the featured avatars were The Diigitals' virtual models Shudu and Dagny, who appeared alongside a new generation of digital characters created specifically for emerging virtual worlds. Dagny was also showcased wearing augmented reality face filters created by Afterform, allowing visitors to engage directly with elements of the exhibition through interactive digital experiences. Available for guests to use during the event, the filters further blurred the boundaries between audience and participant, extending the virtual fashion show beyond the screen and into real-time audience interaction.
For The Diigitals, the exhibition represented an important moment in the evolution of digital fashion. As virtual models increasingly moved beyond social media and editorial imagery, projects such as Trashy Muse demonstrated how digital characters could participate in entirely new forms of fashion presentation and audience engagement.
The result was a landmark showcase that helped establish virtual fashion as a legitimate creative medium, offering an early glimpse into the digital-first fashion experiences that would become increasingly common across the industry in the years that followed.