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ALEX

GEDE

ALEX GEDE BECOMES OUR FIRST MALE MUSE AS HE STEPS INTO THE ROLE OF FITNESS MODEL KOFFI.

‘‘Alex Gede came from a family that struggled with health and weight issues. He could see the problems his aunts, uncles, and others were having—mobility problems and diabetes—and he was afraid. So he stopped eating.

Gede tells Men's Health that he would have an apple for breakfast and a small dinner, but nothing more. He was bullied as a kid, with his mockers calling him “bones” and “sticks.” He grew up to be 6’3”, but weighed only 132 pounds. He possessed little self-confidence and mostly tried to hide, to not be noticed.

Today, after packing on almost 70 pounds of muscle and winning Mr. Ideal Nigeria, it’s hard not to notice Gede (Men’s Health).’’

  ‘‘I have worked as a model and actor/extra for BBC, TOWIE, Channel 4 and many more. In 2016 I did a few music videos (Head over waters by The Palace Band). I love going to the gym, watching movies and playing video games, enjoying going to the gym is really key to success in the fitness industry.

   I saw Shudu’s Instagram account before she became big and Cameron DM'ed me asking for a possible collaboration, that’s how Cameron and I were introduced and quickly became friends. When the opportunity to work with Koffi came up, I indicated my interest straight away, I love the chance to get involved in something so new and fresh. The idea of digital models is so creative with endless possibilities, it’s a new and amazing aspect of modelling that is going to be the future, I am excited and honestly privileged to be part of something this big and brilliant.

   The photographer was well experienced and knew exactly what he wanted but at the same time gave me room to show my creativity. We combined my wardrobe with his perfectly which helped a lot. Usually my shoots are very open ended, and we try different options with lots of input from me, with this shoot we had a mood board and we worked closely from that to help us capture the spirit of Koffi. I just couldn’t wait to see the finished product!

   I think the digital model revolution is the future, its adding more possibilities! Imagine if models would not even need to travel to work, and your digital self could even work multiple jobs at the same time!

   I do not think digital models are going to take jobs off real models, - as a model, you go to casting with 100s of others, they pick maybe only one person for the job, it’s very competitive. From the client’s point of view the more options the better, and there’s opportunities for real and digital models to collaborate!

Be the best real you. Live the truth.

Alex.''