Hyundai Re:Style 2020
OCT|2020 - Reimagining Sustainable Design
Created as part of Hyundai's Re:Style 2020 initiative, this digital fashion editorial explored how creativity, collaboration, and innovative thinking can help shape a more sustainable future.
Re:Style 2020 was founded on a simple but powerful idea: that materials traditionally discarded during the automotive manufacturing process can be transformed into something entirely new. Bringing together a diverse group of designers from across the fashion and creative industries, the project challenged conventional ideas of waste by reimagining surplus materials as contemporary fashion pieces.
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The resulting collection featured garments and accessories crafted from repurposed automotive materials, including leather, airbags, seatbelts, and glass, components that would otherwise have been discarded. Through thoughtful design and craftsmanship, these materials were given a second life as unique fashion creations that highlighted the possibilities of circular design.
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For the editorial showcase, The Diigitals recreated selected looks from the collection in digital form, allowing Shudu to model the designs within a virtual environment. By combining digital fashion with sustainable design principles, the project offered a glimpse into how innovation can extend beyond products and into the ways fashion is presented, experienced, and shared.
The editorial celebrated the power of cross-industry collaboration, bringing together the worlds of automotive design, fashion, and digital technology. It demonstrated how new ideas often emerge when disciplines overlap, creating opportunities to rethink both how products are made and how stories are told.
At its heart, Re:Style 2020 is about seeing potential where others see limitations. Whether through upcycled materials, digital fashion, or creative partnerships, the project reflects a shared belief that the future of sustainable living will be shaped by imagination, experimentation, and a willingness to rethink what is possible.
By showcasing the collection through Shudu and digital production, The Diigitals helped bring Hyundai's vision to life, one where innovation, sustainability, and creativity work hand in hand to imagine a better future.