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Re:Style 2020. Reimagining
the future of sustainable living

Creativity comes from the open pursuit of new ideas and different perspectives which can fuel a new generation of sustainable living. Reimagining the future of living, not just the future of mobility has long been the focus for Hyundai, bringing sustainable design into our everyday lives. In its second season, Re:Style returns to shine a light on how cross-industry collaboration can drive innovation in sustainable design.

The role of a designer is central to the creative process, as they curiously explore new ways to tackle old problems. The challenge every designer faces is that inspiration is perishable. Ideas are often abundant but they need to be crafted with the right intent to ensure they can grow and flourish.

Design in the automotive world is often only viewed as a sleek profile of an exciting vehicle or the spacious interior where materials and utility combine to offer style and comfort. But for Hyundai, design is not just about reimagining the future of mobility, it is about reimagining the future of living.

How we live in the future will play a huge role in the steps society takes in becoming a cleaner, more sustainable planet. Designing for the future of living requires diverse thinking and collaboration to ensure inspiration can drive conscious design solutions. This is why Hyundai has teamed up with six designers to celebrate creativity and push the boundaries of what a sustainable future looks like.

In a world where fast fashion has taken over, the six designers are taking a creative approach by upcycling discarded materials from the car manufacturing process into sustainable fashion pieces. The products created by each designer include jewelry, a jumpsuit, a working vest, a tote bag, and a corset. And in fact, all of the pieces are made from car leather, airbag, seatbelts, and glass that would have otherwise ended up in landfills.

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