Cameron-James Wilson is the founder and CEO of The Diigitals, the creative studio behind Shudu, the world's first digital supermodel. Originally working as a fashion photographer, Cameron combined his passion for luxury fashion with emerging digital technologies to pioneer a new approach to virtual humans and digital storytelling.

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Since founding The Diigitals in 2018, his work has helped shape the global conversation around virtual influencers, AI, and digital fashion, leading projects for brands including Balmain, BMW, Louis Vuitton, Vogue, and many others. Alongside pushing the boundaries of CGI and AI, Cameron is a passionate advocate for the ethical development of virtual humans, championing transparency, collaboration, and fair representation throughout the creative process.

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Tom Lockyer is the Co-Founder and Creative Director of The Diigitals, specialising in AI image generation, digital fashion, CGI, and creative technology. With a background in commercial photography, Tom has spent nearly a decade exploring how emerging technologies can transform fashion imagery, advertising, and visual storytelling.

His work combines traditional creative direction with AI workflows, 3D production, and virtual fashion, helping global brands create innovative campaigns that blend physical and digital worlds.

 

Alongside leading creative production at The Diigitals, Tom has collaborated with international brands, publications, and technology partners to develop virtual experiences, digital twins, immersive campaigns, and AI-driven creative pipelines. His work continues to explore new technologies while championing their ethical and transparent use across the creative industries.

Alexsandrah Gondora is an international fashion model whose performance, movement, and expression have helped shape the evolution of Shudu and The Diigitals' ethical approach to virtual humans. As one of Shudu's longest-standing muses, she provides the physical performances that underpin many of the character's most recognisable editorials and campaigns.

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Beyond standing in for Shudu, Alexsandrah has become a leading voice in the ethical use of AI within fashion. Working with The Diigitals, she helped pioneer one of the industry's first licensed AI digital twins, ensuring models remain credited, compensated, and in control of how their digital likeness is used. Her work has been featured by Vogue Australia, Country & Town House, the Vogue AI Summit, the BBC, Associated Press, and international media as an example of how AI and human creativity can work together responsibly.

Ama Badu is a writer, journalist, and storyteller who gives Shudu her voice. Working closely with The Diigitals, she develops the narratives that transform virtual characters into authentic personalities, crafting interviews, editorial features, and long-form storytelling that bring depth and humanity to the digital world.

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With a background spanning fashion, beauty, culture, and the African diaspora, Ama has written for leading publications while also serving as Creative Director of Afrotility and co-producing the podcast Nyasha. Musa. Grace. Her work explores identity, representation, and culture through both journalism and creative writing. At The Diigitals, she ensures every story is grounded in authenticity, helping audiences connect with Shudu beyond the imagery.