Mercedes-Benz - Studio Odeonsplatz
JUNE|2021 - Interactive Intelligence
Created for Mercedes-Benz and Studio Odeonsplats, this series of digital content explored the evolving relationship between people and technology through the perspective of a virtual human.
Featuring Dagny throughout a collection of social media films and editorial imagery, the project supported Interactive Intelligence, an exhibition examining how advances in artificial intelligence and digital systems are reshaping human interaction. As a virtual model navigating a space dedicated to human-machine relationships, Dagny became a natural extension of the exhibition's central themes.
At the heart of the exhibition was an immersive installation by Sarah Newman of metaLAB at Harvard, exploring why people are often willing to share personal thoughts and experiences with machines in ways they might not with other humans. Through interactive elements, projections, and audio experiences, visitors were invited to reflect on trust, connection, and the increasingly blurred boundaries between digital and physical relationships.
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Against this backdrop, Dagny provided an additional layer of context. Existing between the virtual and physical worlds, she represents many of the questions explored throughout the exhibition: how technology shapes identity, how we connect through digital spaces, and how emerging technologies are becoming increasingly human-centred.
The project demonstrates how virtual humans can move beyond fashion and advertising, becoming participants in wider cultural conversations about technology, society, and the future of human experience.