10/03/2019

Brenn stars in her first campaign for Smart Car, featuring their new #fullyelectric models.

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12/11/2020

Our muse Misty joins us once again for a gorgeous editorial for Ferragamo.

21/12/2019

Dagny graces the cover of S moda, to help usher in a new decade for fashion.

ABOUT

THE WORLD'S FIRST ALL DIGITAL MODELLING AGENCY

Here at the Diigitals, we are utilising the rising accessibility of new technologies and taking the first steps into a new frontier of digital exploration. Within this collaborative hub, we will demonstrate the potential of 3D fashion modelling and showcase its applications for innovative brands. Acting as both a showroom to illustrate possibilities and a gallery where a portfolio of diverse digital identities can be appreciated, The Diigitals erases the boundaries between reality and the digital. Leading the charge into this new synthetic landscape is Shudu, the enigmatic and undeniably beautiful muse who's inspiring a new generation of artists. She had the whole world captivated, and now she's here to lead you to a place where fashion visuals have no limitation.

In April of 2017, a new figure stepped onto the world stage. Strikingly beautiful and instantly captivating, a mysterious model named Shudu appeared on Instagram and she had the world wondering who she was. Shudu quickly attracted thousands of followers who wanted to know more about her identity. Who was this compelling woman and where did she come from? After some time, it became apparent that there was no Shudu. She was a digital fabrication created by a young fashion photographer named Cameron-James Wilson, an art project to inspire him in a new virtual medium. After this revelation, Shudu became a

social media phenomenon.

Shudu's creation was almost accidental. An experiment while Cameron was trying out 3D modelling after becoming frustrated with his latest hobby, hand-painting Barbie dolls. It’s from these dolls that Cameron gained his inspiration to create Shudu. Modelling her on the Princess of South Africa Barbie, and other models he admired, Cameron brought Shudu into the world, with no idea about the impact she would make. Shudu incorporates many aspects of her creator's interests such as sci-fi, gaming and fashion, while utilising skills from a decade of retouching photographs. Now Shudu has a life of her own, and she hopes to champion diversity in the fashion world, collaborate with creators from emerging economies and under-represented communities and get together with up-and-coming designers.

Now the questions asked are different. What does someone like Shudu mean for the world of fashion? What is she going to do next? Are there others like her? Join us here at The Diigitals, where we’re going to find out.

THE DIIGITALS TIME LINE

22/04/2017

Shudu's first images emerge online, she steps onto the world stage and people are quickly captivated by her.

25/07/2017

Shudu's first collaboration with @Soulskybrand.

05/02/2018

Shudu is reposted to the Fenty beauty page and quickly gains following.

02/03/2018

Diigitals Agency went online and introduced Brenn to its ranks. 

03/03/2018

Galaxia officially announced as we show case our beyond human character concepts.

13/06/2018

Shudu's first official editorial with WWD. In which we go behind the scenes into her creation.

31/07/2018

Sir john creates unique make-up look for shudu and cosmopolitain.

28/08/2018

Editorial feature in Vogue Austriallia, and the first time we use a stand in model as our muse, Alexandrah.

30/08/2018

Margot and Zhi tailor made by The Diigitals to join the Balmain army.

10/11/2018

Indroducing Dagny, this Nordic beauty is now ready to transverse the new and exciting digital landscape.

07/12/2018

Shudu is featured in a video experience at the Dubai Mall for Vogue Arabia.

01/01/2019

Koffi is annoced as our first male model. Considered the conterpart to Shudu, he represents a new wave of avatars waiting to be launched.

10/02/2019

Our muse Janice lends her movments to Shudu as she appears as a hologram at the esteemed BAFTA awards.

11/02/2019

Our muse Misty stands in to inspire our campaign with Ellesse featureing Shudu.

09/04/2019

Our model Dagny brushes shoulders with the new virtual ambassador for KFC.

01/07/2019

Our muse Misty reprises her role as Shudu for the cover of Phoenix Magazine.

17/09/2019

Shudu is invited to Nelly's 15th anniversary party, featuring our new muse Elena Casablanca Nyamwaya Odul, and article by the voice of Shudu Ama Badu.

20/08/2020

Our first virtual runway for Miami Swim week, featuring the designs of Lavie by CK.

24/08/2020

Our Muse Alek plays the role of Shudu, and is joined by fellow muses Misty and Alexsandrah for Samsung.

01/10/2020

Shudu enters Loubi World, Christain Louboutin's first ever virtual presentation. Hosted on Korean gaming application Zepeto.

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