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THE WORLD'S FIRST ALL DIGITAL MODELLING AGENCY

Here at the Diigitals, we are utilising the rising accessibility of new technologies and taking the first steps into a new frontier of digital exploration. Within this collaborative hub, we will demonstrate the potential of 3D fashion modelling and showcase its applications for innovative brands. Acting as both a showroom to illustrate possibilities and a gallery where a portfolio of diverse digital identities can be appreciated, The Diigitals erases the boundaries between reality and the digital. Leading the charge into this new synthetic landscape is Shudu, the enigmatic and undeniably beautiful muse who's inspiring a new generation of artists. She had the whole world captivated, and now she's here to lead you to a place where fashion visuals have no limitation.

In April of 2017, a new figure stepped onto the world stage. Strikingly beautiful and instantly captivating, a mysterious model named Shudu appeared on Instagram and she had the world wondering who she was. Shudu quickly attracted thousands of followers who wanted to know more about her identity. Who was this compelling woman and where did she come from? After some time, it became apparent that there was no Shudu. She was a digital fabrication created by a young fashion photographer named Cameron-James Wilson, an art project to inspire him in a new virtual medium. After this revelation, Shudu became a

social media phenomenon.

Shudu's creation was almost accidental. An experiment while Cameron was trying out 3D modelling after becoming frustrated with his latest hobby, hand-painting Barbie dolls. It’s from these dolls that Cameron gained his inspiration to create Shudu. Modelling her on the Princess of South Africa Barbie, and other models he admired, Cameron brought Shudu into the world, with no idea about the impact she would make. Shudu incorporates many aspects of her creator's interests such as sci-fi, gaming and fashion, while utilising skills from a decade of retouching photographs. Now Shudu has a life of her own, and she hopes to champion diversity in the fashion world, collaborate with creators from emerging economies and under-represented communities and get together with up-and-coming designers.

Now the questions asked are different. What does someone like Shudu mean for the world of fashion? What is she going to do next? Are there others like her? Join us here at The Diigitals, where we’re going to find out.