THE WORLD'S FIRST ALL DIGITAL MODELLING AGENCY
Here at the Diigitals, we are utilising the rising accessibility of new technologies and taking the first steps into a new frontier of digital exploration. Within this collaborative hub, we will demonstrate the potential of 3D fashion modelling and showcase its applications for innovative brands. Acting as both a showroom to illustrate possibilities and a gallery where a portfolio of diverse digital identities can be appreciated, The Diigitals erases the boundaries between reality and the digital. Leading the charge into this new synthetic landscape is Shudu, the enigmatic and undeniably beautiful muse who's inspiring a new generation of artists. She had the whole world captivated, and now she's here to lead you to a place where fashion visuals have no limitation.
In April of 2017, a new figure stepped onto the world stage. Strikingly beautiful and instantly captivating, a mysterious model named Shudu appeared on Instagram and she had the world wondering who she was. Shudu quickly attracted thousands of followers who wanted to know more about her identity. Who was this compelling woman and where did she come from? After some time, it became apparent that there was no Shudu. She was a digital fabrication created by a young fashion photographer named Cameron-James Wilson, an art project to inspire him in a new virtual medium. After this revelation, Shudu became a
Shudu's creation was almost accidental. An experiment while Cameron was trying out 3D modelling after becoming frustrated with his latest hobby, hand-painting Barbie dolls. It’s from these dolls that Cameron gained his inspiration to create Shudu. Modelling her on the Princess of South Africa Barbie, and other models he admired, Cameron brought Shudu into the world, with no idea about the impact she would make. Shudu incorporates many aspects of her creator's interests such as sci-fi, gaming and fashion, while utilising skills from a decade of retouching photographs. Now Shudu has a life of her own, and she hopes to champion diversity in the fashion world, collaborate with creators from emerging economies and under-represented communities and get together with up-and-coming designers.
Now the questions asked are different. What does someone like Shudu mean for the world of fashion? What is she going to do next? Are there others like her? Join us here at The Diigitals, where we’re going to find out.
THE DIIGITALS TIME LINE
Shudu's first images emerge online, she steps onto the world stage and people are quickly captivated by her.
Shudu is reposted to the Fenty beauty page and quickly gains following.
Shudu's first official editorial with WWD. In which we go behind the scenes into her creation.
Editorial feature in Vogue Austriallia, and the first time we use a stand in model as our muse, Alexandrah.
Indroducing Dagny, this Nordic beauty is now ready to transverse the new and exciting digital landscape.
Koffi is annoced as our first male model. Considered the conterpart to Shudu, he represents a new wave of avatars waiting to be launched.
Our muse Janice lends her movments to Shudu as she appears as a hologram at the esteemed BAFTA awards.
Brenn stars in her first campaign for Smart Car, featuring their new #fullyelectric models.
Shudu is invited to Nelly's 15th anniversary party, featuring our new muse Elena Casablanca Nyamwaya Odul, and article by the voice of Shudu Ama Badu.
Our Muse Alek plays the role of Shudu, and is joined by fellow muses Misty and Alexsandrah for Samsung.
Shudu enters Loubi World, Christain Louboutin's first ever virtual presentation. Hosted on Korean gaming application Zepeto.
Shudu wears Pioneer Futures mask, expertly designed by @tosin.oshinowo & @chrissa.amuah in collaboration with Lexes.
Shudu poses alongside our new model J-Yung in his debut editorial for SID magazine, featuring designers from the Browzwear indie community.
Shudu shares her
look from FILA.
Shudu shares her look for
NIKE x CLOT
Shudu collaborates with
ANEX baby X Smiley brand