Tom Lockyer | Creative Technologist, AI Artist & 3D Creative Director

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TOM@THEDIIGITALS.COM

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Hi there I'm Tom, I am a creative technologist and digital producer specialising in the intersection of AI, CGI, and contemporary visual storytelling. My work spans concept development, 3D production, AI-driven image generation, and interactive digital experiences for global fashion, beauty, and cultural brands.

ABOUT

I co-founded The Diigitals, one of the first studios to explore virtual fashion and digital character creation at scale. Since its inception, I’ve helped grow the studio from experimental beginnings into a globally recognised creative practice, as the virtual influencer space evolved from niche innovation into a mainstream commercial and cultural industry.

Working at the forefront of this shift, I have been experimenting with AI image generation since its earliest stages, alongside established 3D workflows. My focus has always been on how emerging tools can expand creative possibility, not replace traditional craft, but extend it.

Across my career, I’ve led and contributed to projects spanning editorial campaigns, brand activations, immersive AR experiences, and digital-first fashion content. These have been featured in international publications and global press, including magazine covers, luxury brand collaborations, and technology-led fashion activations that sit at the intersection of art, commerce, and innovation.

EXPERIENCE

Nearly a decade working across fashion, technology, and digital production for over 50 brands, developing ideas from early concept through to global campaigns, immersive experiences, and commercial execution.

CREATIVITY

Translating complex client briefs into clear visual direction, combining storytelling, design, and technology to build work that is both conceptually strong and commercially effective.

INNOVATION

Turning concepts into production-ready visuals using a hybrid workflow of AI generation, 3D design, and real-time creative tools.

A core part of my role is interpreting complex client briefs and translating them into clear, visually compelling creative directions. This includes developing pitch decks, concept frameworks, and production proposals that align emerging technologies, including AI generation and real-time 3D, with brand strategy and campaign objectives. I also present directly to clients and iterate work through collaborative feedback cycles, ensuring both creative ambition and commercial clarity are achieved.

My practice sits across both artistic and production-led disciplines: from high-end CGI and digital fashion imagery to AI-assisted creative exploration and system design for scalable content creation. This hybrid approach allows me to move fluidly between concept, execution, and delivery.

As the industry continues to evolve, I remain focused on ethical, transparent, and forward-thinking use of emerging technologies, helping brands and studios navigate the shift toward digital-first creative production.

I’m currently working with clients and collaborators globally on projects involving AI-driven content pipelines, virtual production workflows, and next-generation fashion imagery, always with a focus on craft, clarity, and innovation.

WORKS

A curated collection of work created at S-iR Creative Technology Studio, spanning AI-generated content, 3D design, AR experiences, and immersive digital campaigns. These projects reflect a focus on blending creative direction with emerging technology to build new forms of interactive storytelling.

FOOT LOCKER
Virtual Store | A.I. Social Videos

FUTURE STORES
Augmented Reality Adventure

A.I. POWERED CONCEPT DEV
Interpreting Client Briefs

S-IRENA
Branded Model

A curated archive of work created through The Diigitals, a pioneering studio at the forefront of virtual fashion and digital human creation. These projects chart the evolution of an industry, from early CGI experiments to the integration of AI, 3D, and virtual production within global fashion, beauty, and media.