Future Stores Frontier | AR Game
JUNE|2025 - Augmented Reality Showcase
As a Creative Lead at S-iR Creative Technology Studio, I designedFuture Stores Frontier, an augmented reality retail experience developed as a proof of concept for Future Stores London. The project explored how immersive technology, storytelling, and game design could transform a physical retail environment into an interactive customer experience.
Visitors began their journey by scanning a QR code before being welcomed by a custom-designed mascot, who guided them on a mission to discover hidden Future Stores monograms placed throughout the space in augmented reality. As players explored the environment, they collected virtual items, unlocked new interactions, and eventually revealed a cinematic portal leading into a hidden reward experience.
I led the creative development of the project, designing the overall experience from concept through to production. This included the user journey, gameplay mechanics, interface design, character creation, environmental storytelling, and the visual identity of the activation. I also designed the virtual portal experience, transforming the Future Stores logo into an interactive AR gateway that became the centrepiece of the experience.
Alongside the in-store activation, I created promotional CGI visuals and animated marketing concepts featuring the mascot, demonstrating how immersive experiences can be supported through digital campaigns before visitors even arrive.
The project showcased how augmented reality can encourage exploration, increase customer engagement, and extend a brand's identity beyond traditional retail. By combining physical space with interactive digital content, Frontier Mission presented a vision for the future of experiential retail, where technology enhances real-world environments rather than replacing them.
Although developed as a proof of concept, the experience demonstrated how AR, character design, and immersive storytelling can work together to create memorable branded experiences that are playful, accessible, and designed around human interaction.