Is a Google Knowledge Panel worth pursuing for small businesses?
I run a small local business and have been trying to improve how people find us online. Lately I noticed that some companies have that information box on Google with their logo, website, and other details, while mine only shows regular search results. I'm not expecting miracles, but I do wonder if it actually helps smaller businesses look more trustworthy or if it's something that's only realistic for bigger brands. Has anyone here gone through the process and felt it was worth the effort?
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