Coca-Cola Digital Collection
AUG|2021 - NFT Bubble Jacket
Created in collaboration with Coca-Cola and Tafi, this digital fashion wearable reimagined one of the world’s most iconic brands through the lens of virtual design and NFT culture.
The Bubble Jacket is a fully digital garment inspired by Coca-Cola’s visual heritage, combining elements of vintage delivery uniforms with the brand’s signature colour palette and the iconic sensation of carbonation. Metallic reds, warm caramel tones, and luminous “fizz” effects were used to translate the energy of the drink into a wearable digital form.
Designed as an NFT, the jacket existed as both a collectible artwork and a functional wearable within the Decentraland virtual platform, extending its presence into immersive digital environments. This dual function reflects the evolving role of fashion in virtual spaces, where garments exist not only as visuals, but as interactive assets.
The project represents an early exploration into blockchain-enabled fashion and metaverse-ready design, where digital garments become part of new systems of ownership, identity, and expression.
For The Diigitals, the Bubble Jacket highlights the possibilities of digital fashion as a medium for cultural storytelling, transforming a globally recognised brand into a fully realised virtual garment.